Session

Creative Communications: The Power of Audiovisual Mediums in Mainstreaming Digital Rights

Paradigm Initiative has actively documented the State of Digital Rights and Inclusion on the continent through its annual report, “Londa.” Although this report reaches a large audience, it has reached a significantly wider audience following its adaptation into short films. So far, the organisation has produced four short films: Training Day, Focus, Finding Diana, and Undersight.

Beyond historical facts, PIN frames the Londa report findings into storytelling while spotlighting the current realities plaguing the digital rights and inclusion ecosystems and highlighting what various stakeholders should do for a progressive state.

Undersight: The last edition of the organisation's film has garnered over 600,000 views in just six months of its public release on YouTube.

This trend shows the need for more organisations to leverage creative means to deliver messages from different themes to the intended target audience, wrapping them in mediums that are informative and entertaining.

'Gbenga Sesan

Executive Director, Paradigm Initiative

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