Session

The LinkedIn Blueprint: Building Your Brand and Network in the Microsoft Ecosystem

Building a career in the Microsoft space can feel like doing great work in a crowded room where no one can hear you. Technical expertise grows, projects succeed, and knowledge deepens - yet recognition and MVP nominations don’t always follow. Many highly skilled professionals remain “Invisible Experts,” missing opportunities not because they lack ability, but because their professional presence is hidden.

In this session, you’ll discover how to use LinkedIn as a professional identity layer to showcase your expertise and build authentic connections without turning it into a second job. Through practical examples and a live profile walkthrough, we’ll bridge the gap between deep technical competence and community visibility.

Key Takeaways:

- Practical steps to make your technical skills, achievements, and project wins stand out to the Microsoft community.

- A simple framework for sharing technical insights and lessons learned without the “social media cringe.”

- Techniques for building meaningful relationships with internal teams, MVPs, and the wider community.

- Habits for maintaining a strong professional presence in just minutes each week.

Join this session and ensure you are never the “best-kept secret” in the Microsoft space again.

Gemma Adair

Founder & Microsoft Partner Marketing Expert

London, United Kingdom

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