Session

Wargame strategies for handling user misbehaviour in mass B2C platforms.

If you run an app where millions of users can contribute ANY form of content, you are in the daily business of keeping thousands of crazy internet people from destroying your brand and / or exposing you to extinction-level legal risk.

I've handled these issues at high scale for international companies with hundreds of millions of users, and I now have an approach that works both for executive buy-in and pragmatic solutions in the field.

In this session I walk through two case studies and offer a practical approach to get your executive team involved and prepare for the worst that can happen, because it will.

Content note: some spicy topics will be discussed, but there will be no spicy visuals and no graphic descriptions.

Georgina Armstrong

Head of Data at Zedge Inc.

Cape Town, South Africa

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