Effective communication is not just a tool — it's a catalyst for growth, visibility, and impact within local communities. This workshop is designed to equip civil society organizations and local partners with the essential frameworks and practical tools to build and implement a results-driven communication strategy. Through interactive exercises and real-life case studies, participants will learn how to craft clear messages, select the right communication channels, and engage their target audiences for greater influence and empowerment.

Delivered during the Local Partners Capacity Building Activity as part of the Citizen Lab Project

Organized by Association Jeunesse Tamdoult pour la Culture et le Développement & USAID Morocco

Target Audience: Local NGOs, civil society organizations, community leaders

Preferred session duration: 90 minutes (interactive workshop format)

Focus Areas: Communication strategy design, audience engagement, digital tools, storytelling for impact