In today's competitive digital landscape, customer experience is the new battleground for growth. In this workshop, Ghassan Benchiheb will guide participants through actionable strategies to improve customer retention using data analytics, performance metrics, and optimized campaign management. Learn how to collect meaningful customer insights, analyze behavioral patterns, and translate data into campaigns that drive loyalty and sustainable growth. This session is designed for marketers, e-commerce managers, and digital leaders aiming to move from gut-feeling decisions to data-driven excellence.

First delivered at the International E-Commerce & Digital Summit, Istanbul (April 2024)

Ideal for digital marketers, e-commerce teams, and business owners

Workshop format: Interactive exercises & real case studies

Preferred duration: 90 minutes

No technical prerequisites — suitable for non-technical audience with marketing background