𝘛𝘩𝘦 𝘏𝘪𝘥𝘥𝘦𝘯 𝘔𝘦𝘤𝘩𝘢𝘯𝘪𝘤𝘴 𝘰𝘧 𝘚𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘊𝘙𝘔

Executives invest millions in CRM platforms, yet up to seventy percent of initiatives fail to deliver meaningful business results.

The problem is rarely the technology.

Successful CRM programmes depend on aligning people, process, and platform while managing the hidden complexity beneath the surface.

In this session CRM strategist Gill Walker reveals the frameworks leaders can use to diagnose whether their CRM sits in the Sweet Spot, High Stakes, Under-Powered, or the Money Pit.

This is the speaker's flagship session.

This is the speaker's flagship conference session.

This session is designed for executive and leadership audiences responsible for CRM, digital transformation, or customer platforms.

It works well as either a 45–60 minute conference presentation or a 20–30 minute breakout session.

The session is vendor-neutral and focuses on strategic alignment between people, process, and platform rather than product features.

Attendees leave with a practical diagnostic framework they can use immediately to assess whether their CRM sits in the Sweet Spot, High Stakes, Under-Powered, or the Money Pit.

The talk includes practical examples drawn from more than two decades of CRM delivery and transformation programmes.