The world is hungry for blockchain technology. And yet it remains at a threshold between Web 2.0 and Web 3.0. With global brands continuing to explore the full, untapped potential of NFTs, the road to mass adoption is blocked by high barriers to entry. As an industry, our job - among others - is to eliminate these barriers entirely. This talk presents some of the hurdles to overcome while proposing some exciting new solutions that could usher in the next era of Web 3.0.