Abstract

Modern product development processes have become very sophisticated in the last couple of years and a lot of effort has been put into making it easier to launch & onboard users and get needs solved but not much is said about what to do when a product’s lifecycle ends. This talk is all about what to do when a product is at the end of its life - a sunset.

Description

Launching a product and getting users is often the main conversation on the internet for builders and product people and it’s often a core focus for most individuals but for every happy path, there is an unhappy path. In the case of a product launch, it’s a product decline or end of life.

Sunsetting is the process of phasing out and retiring a product or software. This is an important part of the product lifecycle and all builders need to understand how it works and the steps involved to ensure both the product team and the users have the best experience.

In this talk, we will go over the strategies and processes involved in a product sunset that all product builders should know and how to pick the sunsetting steps relevant to their product and its user base.

Outline

Stages of Product Lifecycle
What is sunsetting a product
Steps involved in a product sunset
What happens afterwards
Examples & Further Learning

Key Takeaways

Understanding the product lifecycle
How to decide when to sunset a product
Priorities when it comes to a product sunset

Notes
- This talk caters to a general audience of all technical levels more beneficial to builders and product people who have shipped products or launched side projects that went mainstream.
- Attendees will have access to the presentation slides during and after the talk for reference and further exploration.

Speaker Bio & Summary Folder
https://drive.google.com/drive/folders/1hj7GZGGg_ZwHx3f2pOLO235CrF-Wo1O8?usp=share_link