Session

Making a case for usable products; User Onboarding.

Abstract

While accessibility (A11Y) has gained prominence in product development, the crucial aspect of user onboarding often remains overlooked, leading to challenges and missed opportunities.

This talk delves into the intersection of accessibility and user onboarding; emphasizing their pivotal roles in product usability. Exploring the core benefits of accessibility, we dissect the anatomy of seamless user onboarding processes, illuminating how they impact customer acquisition and user retention.

Description

Usable products excel in solving problems efficiently while minimizing the cognitive load on users, regardless of the complexity involved in achieving their goals. Usability forms the bedrock of sticky products, fostering continuous user engagement.

However, the journey towards a great product experience begins with user onboarding – the make-or-break moment where users decide the fate of a product.

This talk uncovers the essence of accessibility and its transformative power in making products usable. It also navigates the intricacies of crafting exceptional user onboarding experiences, enabling attendees to optimize customer acquisition and retention strategies.

Outline

Understanding Accessibility:
Beyond Compliance
The Critical Role of User Onboarding
Accessibility in User Onboarding
Crafting Seamless Onboarding Experiences.
Supercharging Customer Acquisition

Key Takeaways:

Comprehensive Understanding of Accessibility
Strategies for Effective Onboarding
Enhanced Customer Acquisition:
Continuous Improvement
Real-world Examples

Notes
- This talk caters to a general audience of all technical levels more beneficial to builders and product people who have shipped products or launched side projects that went mainstream.
- Attendees will have access to the presentation slides during and after the talk for reference and further exploration.

Speaker Bio & Summary Folder
https://drive.google.com/drive/folders/1hj7GZGGg_ZwHx3f2pOLO235CrF-Wo1O8?usp=share_link

Godson Njoku

Product Manager

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