The session will cover how you can take users personalization to the next level in Sitecore XM Cloud using AI and low-code approaches.we’ll's explore how tools such as Sitecore Personalize empower teams to collaborate more effectively. These tools integrate user behavior data, real-time context, and machine learning to craft more relevant, personalized experiences for each individual.

Using practical examples, you’ll see how to move beyond rigid rules and build smarter personalization with less development effort. We’ll also share real challenges we’ve faced, along with tips on performance and what actually works in real projects.

Whether you’re just getting started with Sitecore Personalize or looking to improve what you already have, you’ll leave with ideas you can actually apply to create better, more scalable digital experiences for the users.