What is an executive sponsor, and why do you need one? Having active and visible executive sponsor is the #1 contributor to whether or not a change initiative is successful. In any modernization project - whether you are looking to implement a data-driven culture through self-service, or deploying Power BI & Fabric for the first time - it's important that you start with effective sponsorship. We'll start out by discussing the responsibilities of your executive sponsor and how you identify the right person for the job. Then, we will dive in to four tips for enabling your sponsor for success in their critical role in your modernization efforts.