Session

This is how we failed enough times to get MACH right on the last try

The only way to make things more complex is when you have an old legacy system that needs to be trained into being something more modern, and more effecient. What should have been a no-brainer became a 2-year process of failure after failure, until it became a success on the last attempt. In this talk, we’ll take you through the challenges of building vs buying, choosing the wrong vendors and then choosing worse vendors and how- ultimately, we broke the most fundamental rules of e-commerce to make user experiences even better.

To do that successfully - we had to break some of the most basic “rules” of online commerce. We made the process asynchronous, with event-driven systems and react server components for one of the fastest experiences ever made. Because of that, our users can now go from from payment to order in 2 seconds - instead of half a minute.

Gus Fune

CTO at DivBrands and Ambassador at MACH Alliance

Edinburgh, United Kingdom

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