Supercharging SMB Growth with Salesforce: Unlocking the Platform’s Full Potential the Smart Way

Small and mid-sized businesses often face a unique challenge: big ambitions, but limited resources. This session breaks down how SMBs can maximize Salesforce without overspending or overcomplicating their operations. We’ll explore how to choose the right licenses, use declarative capabilities effectively, and design smarter processes that create an “always-on” business engine. Attendees will walk away with practical frameworks, real-world SMB examples, and clear steps to build a connected, scalable Salesforce foundation that accelerates growth the smart way.