Everyone talks about strategy. You have a strategy, whether you've made it explicit, or not. How do you make that strategy tangible, focused, coherent, executable, and connected to the business rather than some esoteric Engineering roadmap?

In this session you will learn:

* The core pillars of Richard Rumelt’s Good Strategy, Bad Strategy.
* Why this works and how it empowers teams to focus on what matters, connecting the technology response, to business outcomes.
* The core role that making guiding principles explicit plays in creating focus and alignment between stakeholders.
* Practical techniques to developing executable engineering strategy by turning concrete problems into action, or uncovering implicit problems from concrete solutions.
* Real-life examples, challenges, and lessons from applying good-strategy bad-strategy to technology and engineering over the past 4 years.