The current challenges to verification and validation of building the right system for fast paced deployment cycle from difficultly of specifying software quality attributes to effectively monitoring artifacts on each phase of software development. We continuously face two questions for V&V: “1. Are we building the right system?" and "2. Are we building the system right?". Although these questions seem distinct, they depend on one another. To answer them correctly it requires planning and exercising various V&V activities. However, it is very challenging when it is done siloed processes or practices. The approach is: V&V should be integrated into system lifecycle process by utilizing continuous integration/delivery (CICD) practices (aka DevOps) for Continuous Verification and Validation of each systems’ feature from inception to production.