I’ve spent my career watching users click all the wrong buttons — sometimes even the ones we hid. Over time, I realized the problem wasn’t that users were “bad at tech.” It was that the software wasn’t designed to anticipate them.

In this talk, I’ll show how developers can use anticipatory design to build PHP applications that guide people instead of confusing them. No hand-wavy design theory — just concrete examples from my time at Evernote, travel tech, and dozens of startups where we had to simplify fast or lose customers.

We’ll look at how tiny UX decisions reduce support costs, prevent security risks, and make your product feel smarter. You’ll learn how to spot friction before users do, how to design for “mistake paths,” and how to use PHP and modern frameworks to make interfaces adapt in real time.

If you’ve ever wondered why your beautifully engineered feature gets ignored — or misused — this session will show you how to fix that.