Can't agree on priorities? Add a tool. Communication problems? Add another tool to the ten you already have.

For decades our industry has believed that the right tool will fix problems that are really about people, decisions and accountability. AI has made that belief stronger than ever. We can now produce plans, strategies and code faster than ever before. But faster output isn't the same as value, and a 16-page strategy document isn't the same as a decision.

In this talk I'll look at why we keep reaching for tools when the real problem is human: unclear priorities, avoided decisions, missing ownership, poor communication. I'll look at what AI changes and what it doesn't, and why the hardest parts of building software were never the typing. Judgment, trade-offs, owning a hard call. None of that goes away because a model can write the first draft.