In spite of the more than 10 years in which the DevRel field has been developed, and in spite of the existing conferences, books, studies, ... This field still continues to generate a lot of confusion and debate.

Since 2014, my work has been mainly focused this field, and in this talk I would like my experience, mistakes and lessons learned, among other topics:

- What companies can benefit from having a DevRel team?
- What departments have I depended on and what influence did this have?
- The challenge of wearing multiple hats: Developer Advocate, Community Manager, Developer Experience, ...
- What is the difference between DevRel and marketing at Esri?
- What have I tried to raise awareness of our technologies and how did it work?
- My opinion on the best way to succeed
- How have I justified the progress/achievements of our work?
- ...