In today’s competitive market, understanding your customers is crucial for building successful products. Customer-centricity, which means putting the customer at the center of all decisions and actions, is a key principle in product development. This session will explore the importance of customer-centricity, the tools for understanding customers, and how to apply customer insights to make better product decisions. We will dive deep into how to move from a project mindset toward a customer centric product mindset focused on outcomes and customer value.