Big retailers have spent years personalizing every email, product page and ad. Until recently, that level of marketing was out of reach for smaller brands. AI has changed that, and small teams can now create, test and personalize at a pace that used to require a full department.

This session covers how growing e-commerce brands can use AI across their marketing without losing their voice. We'll look at product content, email and retention flows, ad creative testing, and customer segmentation. We'll also cover the traps: generic AI content that sounds like everyone else, and automation that annoys customers instead of serving them.

Attendees will leave with a practical playbook for bringing AI into their marketing and growth.