AI agents are starting to research, compare and buy on people's behalf. When the "shopper" is software, much of what marketers rely on stops working the way it used to: brand visuals, persuasive copy, clever funnels. New things start to matter instead. These include structured product data, clear pricing, machine-readable trust signals, and being the answer an agent can verify.

This session explains what agentic commerce is, without the hype. It shows how the buying journey changes when an agent sits between you and the customer, and what B2B and B2C companies can do now to stay visible and get chosen. We'll cover practical steps across product information, website and content, reviews and reputation, and checkout.

Attendees will leave with an agent-readiness checklist they can apply to their own business.