Employee advocacy on LinkedIn gets up to 8X more engagement than company posts. Yet it's one of the most underestimated extensions of go-to-market strategy.

But these programs typically fail. They don't have a system where the right people amplify your message consistently: in their own voice, with their expertise, aligned with business goals.

This isn't a sit-and-listen session. It's a 100-minute workshop where you'll roll up your sleeves and write—and get inspired to start your LinkedIn team effort.

What we'll cover:

- How LinkedIn actually works today (hello, 360Brew AI reasoning model!)
- How to develop strategic presence that builds trust as a team
- What high-performing posts look like and how to tap into human psychology
- How to build an AI writing assistant that sounds human

You'll hear a real success story: how a small team of brand ambassadors increased award applications by 57% in 3X less time.

Interactive part: 2 exercises + 1 live demo:

👉 Real-time profile headline optimizations
👉 Writing a post intro (hook) that stops the scroll
👉 Demo: building a custom AI writing assistant

You'll walk away with:

✔️ New LinkedIn headline adapted to latest algo preferences
✔️ Insight on writing posts for attention
✔️ Instructions & materials for building your custom GPT

What past attendees said:

"I LOVED the session, and so many people found it super valuable!"

"Really inspiring and interesting!"

Bring coffee (or whatever you fancy drinking) and a laptop, or have a writing app ready on your mobile.