Session

Failure is not an option. It's a fact

Failure is an inevitable part of success. As an engineer, failure is not a question of if, but when. Failure in the context of innovation efforts has helped thousands of start-up companies succeed, but in the context of a known execution process it can damage results or reputation or create undue risk.
In software development we are at the intersection of innovation and known processes, so how do we benefit from failure and achieve success?
Understanding the types of failure is the key to harnessing the power behind them! This is a session for everyone because failure comes in many different forms and has several different types! We can only benefit from failure if we know how to recognise the type of failure we are facing and how to deal with it.
In this session we will explore several studies and best practices from successful companies that have embraced both.

I present multiple studies, books, white papers to showcase HOW to make it possible to leverage FAILURE and what types of failure should be address with an open strategy and which ones should be avoided

My top resources on this topics are:

HBR The special issue on failure. April 2011
HBR: Increase Your Return on Failure by Julian Birkinshaw and Martine Haas
The Failure Files perspectives on failure. Edited by David Hillson
Learning from Design Failure, Collaboratively by Shulong Yan and Marcela Borge
Learning from Success and Failure by Robert I. Sutton
Strategies for Learning from Failure by Amy C. Edmondson
The Real Reason Why Your Brain Is so Scared of Failure Failure doesn't scare you. Not knowing does By Mithu Storoni
The Skills You Need To Make Failure Productive by Vivian Giang
When We Learn From Failure (and When We Don’t) by Gretchen Gavett
The Tipping Point Between Failure and Success by Dashun Wang

Ixchel Ruiz

Karakun AG

Basel, Switzerland

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