We all know the design process: Empathize, Define, Ideate, Prototype, Test.
That’s great, but it makes it sound like design only happens one way. Compare the processes and goals of a UX designer at a Fortune 500 company to those of a game designer and you’ll see how different they are, even if they follow the same 5 fundamental steps.

Game designers work in a realm of carefully crafted friction, of specialized hardware, of mechanical metaphor, of adherence not just to design systems but to overarching themes. They’re wizards who work magic to shape player self-efficacy out of clever feedback and invisible helping hands.

This talk will discuss the overlaps between enterprise UX design and game design and how thinking like a game designer could bring a helpful new lens to UXers.