Session
Don't Serve the Data, Serve the Business
Businesses often try and fail to leverage data using various existing tools and architectures. Oftentimes, these various approaches do not yield the results the business is expecting and, as a result, obstruct commercial progress in a competitive environment. This presentation aims to look at business-centric approach for a professional data function; helping to provide some food for thought on the approach data teams use in their interaction with the business and the potential for maximum efficiency in working relationships and processes to help a business really leverage data. The presentation will aim to be technology-agnostic, but will make use of Microsoft product references to help articulate some examples more clearly.
Jamie McLaughlin
Principal Consulant for Data & AI @ Kerv.
Glasgow, United Kingdom
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