In a conversation with an app developer, I inquired about their criteria for determining the success of their application. The developer mentioned that they would rely on usage statistics. However, I pointed out that this only indicates that the app has been opened, which is not a comprehensive measure of success. For instance, I once tuned into a football channel, watched for a few minutes, and then lost interest. By merely looking at the stats, one might mistakenly conclude that the broadcast was successful.

True success is achieved when three key factors are met: Adoption, Proficiency, and Utilisation. It is the users who ultimately define success by leveraging the app to achieve the benefits it was designed to provide.

In my presentation, I will guide you through the common failure points that are often overlooked but are crucial for ensuring the true success of an application and these go further than designing a good UI