Picture this: Your CEO glances at a dashboard full of terms like “lead time” and “deployment frequency” and sees just numbers but no value? What if the CEO does not care for those metrics, as they do not produce apparent growth indicators?


But what if those metrics held the key to outmaneuvering competitors, retaining top talent, and weathering market storms?

DORA metrics aren’t engineering jargon—they’re your company’s vital signs. Think of them as a heartbeat monitor for agility: How fast do ideas become value? How quickly do teams recover from setbacks? Behind every data point lies a story about whether your organization can pivot, scale, or survive.

In this talk, we’ll dig into:
* The hidden language: Why lead time isn’t just about code, but market responsiveness
* From code to boardroom: Connecting deployment frequency to customer trust and revenue
* The resilience factor: How “time to restore” predicts long-term adaptability
* Proof, not theory: Lessons from DORA’s research and Accelerate’s game-changing insights

You’ll leave seeing DORA metrics as strategic tools, not technical trivia. We’ll map engineering efficiency to business outcomes—like how shaving hours off lead time can mean beating a competitor to launch, or why faster incident recovery correlates with stock price stability.

this talk is not just for DevOps engineers or sofware people. also executives and C level managers gain an important insight about how these metrics can make or break their business goals.