Search is no longer limited to blue links and rankings. AI assistants, answer engines, and generative search platforms are now deciding which brands are visible, trusted, cited, and recommended. In this session, Jarred Smith, author of Explainable: Why AI Recommends Some Brands and Ignores Others, explains how Answer Engine Optimization and Generative Engine Optimization are changing digital marketing strategy. Attendees will learn what makes brands machine-recommendable, how AI systems interpret authority and relevance, and what marketers can do now to improve visibility across AI-powered discovery channels.