In this session, I'll talk about the mental framework and experiences I've been through that help transform concepts into impactful design experiences. I'll leverage my experience in building successful products from scratch, whether it was at Grab to Canva. We'll delve into user research methodologies, product and design visioning, stakeholder alignment strategies, and continuous learning for design optimization. I will also touch upon when to use AI and how to leverage its technology when building within a large ecosystem. Let's conquer the critical challenges that drive user adoption and business success. Leave with a framework for designing products that solve real problems and gain team-wide buy-in.