You can build it... but that doesn't mean they'll come. Learn how to build a brand to last in the Web3 space by using the Hourglass marketing technique, crypto PR, and streamlining your team and operations. And for the love of ETH - stop calling your brand a "project." You'll get insider strategies to get funded and stand out in a cut-throat space, referencing brand case studies from Binance, Animoca, Outlier Ventures, CoinMarketCap, CryptoMondays London and more.