Most content design leaders stretch their teams to cover many products at once, or sometimes 5-10 or more. This unintentionally causes the team to constantly switch context, drive less product impact, lag in their career development, earn less pay, and ultimately burn out and leave, only to repeat the cycle elsewhere.

This as normal… but it shouldn’t be.

I’ll show you how we redesigned content design to increase people’s focus and depth of work, multiply their product and business impact, and even accelerate their growth and compensation—all by working on just one product at a time.

See a video of this talk, slides, and all related resources at https://noti.st/jcolman/jO6Ndh/plenary-session-how-to-maximize-the-impact-of-content-design

~36 mins. Presented at Microsoft Design Week, DesignOps Summit, Design & Content Conference, UX New Zealand, and the inaugural Button and SofaConf conferences, and other events.