Jeff Kelley

A Mobile App Success Starter Pack

When you’re pitching a mobile app to a prospective client, it’s easy to focus on the app’s raison d’être. A pizza-ordering app should order pizza, a messaging app should send messages, and a game should be fun. For an app to succeed, there are countless other hidden tasks to consider: does your app respond well to poor network connectivity? Is it always clear when it’s waiting on network communication? What happens when you ship the app but need to prevent users from using a broken version? In this talk we’ll look at common examples of the unspoken assumptions made when creating apps—assumptions that clients may have, assumptions users definitely have, and the things no app should leave an App Store without. Using these critical features as a guide, you’ll be better prepared to estimate project length and deliver amazing (and successful) apps.


Jeff Kelley

iOS Developer at Detroit Labs

Jeff Kelley is a developer at Detroit Labs, where he builds apps in Swift but still has a soft spot for Objective-C. Author of Developing Apps for Apple Watch and Learn Cocoa Touch for iOS, he’s been working with iOS since its infancy in 2008. Jeff is passionate about building usable apps, the open-source community around Apple platforms, and will talk your ear off about electric cars and clean energy. Jeff loves raising his two kids and two dogs, Detroit, and founded the Motor City CocoaHeads group.

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