Session

Cultivating a Culture of Continuous Curiosity Within Product Organisations

One of the most powerful tools is learning to ask the right questions, especially “Why?”. During this session, I will be talking about a concept called ‘The “Why Bucket”’, and the idea is to draw a parallel from how designers/engineers get caught up with focusing on the features in the product backlog based on requirements from product managers or directives from stakkeholders, as opposed to being empowered to be curious enough to ask the right questions that pertain to user behaviour or market analysis and figuring out which problems to solve based on that.

DevFest Edition - https://youtu.be/xEUm72PEzuw?si=Ivd546iMKRQDDc1O

Jeffery Abdulateef-Adoga

Jeffery Abdulateef-Adoga, Founder/Design Director, Urban Effect Media

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