If you are asking yourself:
- What is AI good for right now in content creation?
- Should I be using AI to replace my MarComms team?

This talk can help find the answers!

We update this short talk to the current state of play, -tech, and the market every time we present it. The last version presented in public was compiled in mid-December 2023.

Using up-to-date information and examples, we cover:
- The current state of AI and its impact on content
- Why content strategy is essential to content success
- Why good, long-form, opinionated content is so important now
- How to do content strategy in the age of AI
- How to create good content in the age of AI

**Spoiler alert: As of mid 2024,
- AI can be helpful, but it is not the answer to all things content.
- AI is most often brilliant at reductive tasks, helping us humans get a better handle on understanding large amounts of data, for example.
- AI can often help a good and experienced digital professional produce better work. AI cannot make a brilliant [writer, developer, what-have-you] out of a non-[fill in the blank].
- AI can add some value and efficiency to your processes.
- AI cannot replace human diversity, creativity, experience, or insight.
- Use AI when and where it makes sense.
- AI requires guided input and human creativity to produce valuable output.

This session is quick and informative, with room to expand and go into detail, so it could be anything from a 10-minute lightning talk to a 40-minute presentation. We've gotten great responses to it. And the slides are fun!