Communicating the value of complex technology can be as challenging as building it. In this session, we will show you a practical application of the "DIKW Pyramid" — Data, Information, Knowledge, Wisdom — to capture the technical truth of your product or service offering and turn it into compelling content and effective communication strategy.

We'll go into actionable detail about applying DIKW to content:

1. DATA: Observe and collect an accurate library of product features.

2. INFORMATION: Connect the features, for example, in logical-functional groups, and describe their value to your target audience.

3. KNOWLEDGE: Add experience and expertise to the mix to distill the information into product positioning, messaging, and a base for content marketing planning.

4. WISDOM: Apply what you have learned to make decisions, answer questions about your product, or refine your roadmap. Prioritize topics, personas, and campaigns. Generate content ideas.

Join us for this informative session to learn how to create clear, compelling product communications that will resonate with your audience and lead to successful product adoption.

If you have a product or service offering or want one, come along! We can save you time and false starts, giving you a process to capture your offering's essence and turn it into great content and communication strategy.

**Content Focus Area: Strategy, Content, and Marketing

**Target Audience: Product owners, founders, and anyone who needs to capture the value of a complex technical offering in communications.