Session

What the "F" is UX and how does it fit into an agile world?

There is a lot of confusion about UX. What is it? What’s the difference between UX and UI? How do UX folks relate to and work with developers? And this is just the tip of the iceberg. When the Agile Manifesto was written, UX was not a part of that world. So this brings up even more questions: How is UX supposed to fit in to our company’s agile model? Should UX be part of our agile ceremonies and sprints? How is this all supposed to work. This talk will clarify the mystery of what User Experience is and how to incorporate it in to agile and sprints.


Take aways and key learnings
Clarify what UX (user experience is)
How UX fits with an Agile timeline and framework
How Agile can be implemented in a financial institution

Jennifer Blatz

UX Researcher, Strategist and Community Builder

Dallas, Texas, United States

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