Session

Beyond the Classroom: Building a Sustainable Solo MCT Business

Many MCTs operate as solo entrepreneurs, yet few have received formal training in running a business. This session bridges that gap by offering practical guidance on key business fundamentals — from pricing and proposals to marketing and client management. Attendees will leave with actionable strategies to strengthen their business foundation and grow with confidence.
Learning Objectives:
By the end of this session, participants will be able to:

Identify the core components of a sustainable solo business.
Develop a pricing strategy that reflects value and market demand.
Create a simple marketing plan to attract and retain clients.
Understand basic financial tracking and tax considerations.
Explore tools and systems to streamline operations and scale.

Jennifer Buchholz

MCT |M365 Productivity Trainer | Engaging Geek

Milwaukee, Wisconsin, United States

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