In this energising, grounded workshop/ lab session, Jenny Kan (Product Strategist ) and Vitor Amaral (designer/builder) will show and guide you through a Product Innovation Cycle and demonstrate how to leverage AI during the different stages of the Product Innovation Cycle - from earlier Product Strategy to generating a succinct and sharp PRD to LIVE vibe coding together to reach a real testable result and with strong emphasis on Human Agency & Discernment (HITL & Responsible AI) during the entire process.

About the workshop:
Jenny Kan is expert workshop facilitator in design & innovation workshops and sprints, having run workshop for the biggest brands in the world: ASML, BMW, DHL and the European Commission. The workshop/lab will be designed to energise, educate, inspire and empower the workshop participants and activate them to take the learnings into their daily lives.

Vitor Amaral is Staff Product Designer at Intercom, one of the most promising AI start ups in Europe. He will give in-dept design & product build guidance. As a creative duo we will bring the energy, structure, insights and guidance to make this a thrilling and useful workshop.

About the duo:
The AI Amplifier Framework is the brainchild of creative duo-practitioners Jenny Kan & Vitor Amaral (both based in Amsterdam). We show and demonstrate a grounded approach, remove the hype and show what's really feasible, from practitioners' perspective. What you see is what you get.

We are passionate about demystifying AI in our daily workflows and lives, and ready to show it real-time, unpolished and raw within the workshop and let the participants experience that too.

Find the abstract here:
https://www.jennykan.com/AIAmplifierWorkshop_120min.pdf

We are confident this workshop will bring immense value, and will drive engagement, inspiration, awareness and empower participants to leverage AI in smart and empowered way.