AI can accelerate creative work, but its greatest value is not simply producing more ideas faster. Used thoughtfully, it can help people explore unfamiliar directions, challenge assumptions, develop stronger concepts, and move from a blank page to a more intentional starting point.

In this interactive workshop, Jenny Kay Pollock explores how designers and other creative professionals can use AI as a collaborative partner throughout the creative process. Participants learn practical ways to generate and refine ideas, build visual and narrative concepts, experiment with alternatives, and evaluate AI-generated outputs with a critical eye.

The session also examines the limits of AI-assisted creativity, including sameness, bias, attribution, intellectual property concerns, and the risk of allowing the tool to make the most important creative decisions.

Participants leave with practical approaches for integrating AI into their creative workflows while preserving originality, judgment, and a distinct human point of view.

Format: Interactive workshop
Audience: Designers, creative professionals, marketers, founders, and innovation teams
Preferred duration: 60 minutes
Previously delivered at: AI User Conference, 2025
Co-presented with: Reut Lazo
Delivery: In person or virtual