AI is reshaping how mobile app marketers research audiences, create campaigns, personalize experiences, test ideas, and make growth decisions. But rapid adoption also raises important questions about quality, differentiation, privacy, and where human judgment still matters.

In this panel, Jenny Kay Pollock moderated a conversation with leaders from WLCM, Snapback, Houzz, and Craftsman Plus about how AI is changing mobile app marketing in practice. The discussion explored where AI is creating meaningful advantages, which use cases are overhyped, how teams are adapting their workflows, and what marketers should consider before embedding AI more deeply into their growth strategies.

Attendees gained practical perspectives on using AI across creative development, personalization, experimentation, and campaign execution while avoiding generic outputs, weak strategic thinking, and technology adoption for its own sake.

Format: Panel moderation
Role: Moderator
Audience: Mobile app marketers, growth leaders, product marketers, founders, and technology teams
Preferred duration: 30–45 minutes
Previously delivered at: App Promotion Summit San Francisco, 2024
Panelists represented: WLCM, Snapback, Houzz, and Craftsman Plus
Delivery: In person