Session
The Power of Subscription Models in Gaming
As gaming apps look to diversify monetization, subscriptions are becoming more popular. In this session learn how pricing strategies affect subscription conversions, how to leverage user onboarding to drive adoption and retention, and how to leverage user research to optimize your subscription product and marketing strategies.
This presentation was given at App Growth Summit LA 2021 virtual event on March 24, 2021: https://www.youtube.com/watch?v=SVHKs3dSXfk
Jenny Kay Pollock
Helping leaders turn AI experimentation into organizational value
San Francisco, California, United States
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