Creating a successful API requires a proper process from concept and design, through development, and into ongoing maintenance and good developer support. There are many steps to a good API. As developer expectations for better-quality APIs increase, tools have made it easier to do this well. This was only possible with the rise of OpenAPI as a central schema upon which other tools could rely. Looking at the full API Product Lifecycle to design an API people will use, Jeremy Glassenberg will share the newest tools -- and potentially upcoming opportunities -- to better automate the planning and creation of a solid developer program with OpenAPI at the center.