When managing a community of thousands of developers, with startups and enterprise partners, and a variety of industries, developer advocates encounter a mix of personalities and expectations. Some people are difficult to work with. Other times, you have to mend a relationship that was burned by another team. Al the while, you’re trying to maintain your company’s brand, and long-term relationships with developers.

Here are tried and true methods, psychology learnings, and reusable templates to ensure ongoing, positive relationships with community partners, while managing your own time and sanity.