When managing a community of thousands of developers, with startups and enterprise partners, and a variety of industries, developer advocates encounter a mix of personalities and expectations. Some people are difficult to work with. Other times, you have to mend a relationship that was burned by another team. Al the while, you’re trying to maintain your company’s brand, and long-term relationships with developers.

Here are tried and true methods, psychology learnings, and tried and true (and reusable) message templates to ensure ongoing, positive relationships with community partners, while managing your own time and sanity.