When your SQL database is in a cloud service, you're paying for performance. How can you maximize performance while minimizing costs? Join me in this session to learn about SQL Server's performance options that can be used to reduce CPU usage and storage, which will reduce costs and make your database faster! I'll show you how to use features such as rowstore and columnstore indexes, in-memory OLTP, and read scale-out to minimize query run times and optimize resource use. DMVs, Query Store, and intelligent query processing will be covered so you know how to look for expensive queries and let the database engine make your queries faster automatically. You'll be ready to get the most performance for the least amount of money from SQL in the cloud.