A modern business truism is that a lie can circle the globe in the time it takes for truth to put on its shoes. Transactional inquiries and OLAP analyses are old hat - the next frontier involves understanding exactly how customers’ habits and attitudes influence their network of fellow customers in real time, even if they’re personally unknown to each other. Fortunately, Oracle 23c’s new Operational Property Graphs (OPGs) make it possible to discover what trends are impacting customer goodwill even while influencers are posting their reviews.