Understanding your users - whether through interviews, surveys, analytics, or more structured UX research methods - is key to building good products. Did you know that conducting well-structured usability tests with just five users can uncover over 85% of your product’s usability issues?

In this workshop, we'll cover everything you need to know to:
- choose the right research method
- recruit the right participants
- use best practice Information Architecture techniques (such as card sorting and tree testing) to uncover mental models
- prepare and facilitate usability tests to help improve your products

We'll also dive into how AI can be used in UX research (and whether it should) to reduce costs and time associated with conduction 'proper' research.

Whether you’re a developer, designer, content strategist, or product owner, this workshop will help you confidently plan, conduct, and apply user research findings to your work.