Users will happily tell you what they want. That doesn’t mean you should build it! The first rule of usability is to pay attention to what users do, not what they say.

This talk introduces practical UX research techniques that engineering teams can use to take products from good to great - from structured usability testing, to lightweight behavioural analytics.

We’ll explore what each method is good for, where it can mislead you, what tools, costs and tradeoffs are involved, and how to combine qualitative and quantitative signals to make better decisions about what to build next.