AI can generate code, automate tasks, and speed up workflows, but it doesn’t know what matters. That’s your job. This talk explores how to stay intentional in a world of smart tools: choosing problems worth solving, shaping agent behavior with care, and staying accountable for the outcomes. We’ll look at real-world examples, technical and non-technical, where AI helps amplify impact, and where it risks introducing noise, bias, or harm. Whether you’re building, collaborating, or experimenting, you’ll leave with a clearer sense of how to use AI to move the needle, not just move fast.