Most Microsoft partners know they should be doing something with AI—but many are stuck in a cycle of indecision, vague messaging, and low adoption. This session is for those who want to break that cycle and turn the hype around Copilot into a real growth opportunity.

Drawing from hands-on coaching and workshops delivered to dozens of partners across EMEA, we’ll share what’s actually working when it comes to building and positioning an AI practice. You’ll learn how to navigate emotional buyer resistance, frame AI in a way that resonates with business decision-makers, and shift your team’s mindset from tech-led to value-led selling.

We’ll walk through Neural Impact’s neuroscience-based approach to differentiation, buyer psychology, and emotional engagement—plus show how to build packaged Copilot services that are clear, scalable, and aligned with what customers are ready to buy.

If your AI strategy still lives in a slide deck, this session will give you the clarity and confidence to move forward.